Mikutta

Providing Australia’s largest transport corporations with their branding, painting & crash repair needs.

Mikutta is a premium heavy vehicle repair facility located in Adelaide. Equipped with state-of-the-art facilities, Mikutta specialises in repairing heavy machinery, including trucks, mobile cranes, and excavators. In addition to repairs, Mikutta is renowned for its branding services, such as paintwork and signwriting, featuring the largest professionally built downdraft spray booth in South Australia.

Responsibilities

Social media content creation & strategy
Copywriting across all digital platforms

Execute email marketing activities including campaign design and copywriting
LinkedIn content creation

Marketing asset creation (such as brochures & banners)
Managing website content

examples of work

CONTENT CREATION | TIMELAPSE

The primary objective of this timelapse was to effectively showcase a core service provided by Mikutta while also spotlighting its facilities. A key feature of Mikutta's workshop is its cutting-edge spray booth, distinguished as one of the largest in the state, and my aim was to highlight its significance. This timelapse was created during a period when Instagram was transitioning towards prioritising 'video first' content—a trend that has since become firmly established as the platform's standard practice, owing to its capacity to engage audiences, convey messaging with precision, and promote interaction.

Video content has been proven to amplify reach, elevate engagement metrics, and, fundamentally, serve as a dynamic conduit for storytelling. The timelapse exemplifies the company's branding and spray painting service, highlighting the expertise, precision, and meticulous attention to detail integral to the delivery of the service.

CONTENT CREATION | INSTAGRAM CAROUSEL

The example above illustrates how an image carousel is an exceptional tool for showcasing business services. It facilitates multi-frame storytelling, allowing for a comprehensive display of offerings. In this case, the images highlight Mikutta’s signwriting service, emphasising the importance of customisation in the trucking industry.

Mikutta employs artisans renowned globally for their hand-drawn illustrations, and a carousel effectively showcases the diverse designs installed on trucks. Additionally, it introduces services to the audience that they might not have known were offered by Mikutta, potentially leading to increased enquiries.

This form of content typically results in higher engagement and serves as a versatile and powerful tool that effectively showcases business services.

Paul Monck, Managing Director

"I am thoroughly impressed with Alicia’s ability to produce high-quality, engaging materials that resonated with our audience at Mikutta. Her innovative social media strategies significantly boosted our online presence, particularly on Instagram, where her content drove meaningful interactions and increased our follower base. Moreover, Alicia was a tremendous asset in assisting the marketing manager with email and web content. Her ability to craft compelling narratives and attention to detail ensured our communications were both effective and professional."