heidrun estate

Cellar Door & Restaurant in McLaren Vale, South Australia

Heidrun Estate is a newly established, woman-run cellar door and restaurant located in the notable wine region of McLaren Vale, South Australia. With a vision to share and celebrate South Australian wines with the world, Heidrun Estate offers affordable food and wine experiences in a beautiful, humble setting, perfect for those eager to explore the world of wine. Their contemporary and playful wine range is designed for everyday enjoyment.

responsibilities

Marketing plan & strategy
Branding
Social media plan & strategy
Electronic direct mail

Content creation
Website copywriting
Influencer marketing

SEO content writing
Event coordination
Asset creation (such as brochures
& banners)

key results

01.

Increased social media following by over 87% in 12 months organically

02.

Significantly increased web traffic by over

927% in 12 months

03.

Increased wine club memberships by 85% in 12 months

04.

Coordinated many successful sold-out events

05.

Increased cellar door visitations YOY by 20%

EMILY GUO, MANAGING DIRECTOR

"As a skilled Marketing Specialist, Alicia has extensive experience in digital marketing, social media management, branding, and event coordination. She has demonstrated remarkable proficiency in implementing marketing strategies that have significantly enhanced brand recognition and increased revenue for our small wine business. Alicia’s proficiency in digital marketing and social media has enabled our business to reach a wider audience and engage with customers in meaningful ways."

examples of work

EVENT PROMOTION REEL | GRENACHE & GOURMET

The purpose of this reel was twofold: to boost tourism in the McLaren Vale region and drive ticket sales for our event. Video content, being a rich form of media, effectively portrayed the event experience, including the culinary delights and ambiance awaiting attendees. Moreover, the choice of video content aimed to increase reach, considering the significant engagement rates of video content on Instagram. The metrics support our objective and show this reel reached 1029 non-followers and had a variety of engagement from shares, comments and saves.

INFLUENCER MARKETING | THE SALTY KOALA

The objective of this post was to showcase Heidrun Estate’s unique selling proposition which their ‘bird cage’ seating area. This seating area is something instantly recognisable about the estate. Leveraging influencers mirroring our target audience, we observed a surge in profile activity, with 34 visitors exploring our profile, 5 external link taps, and 3 business address taps. These metrics indicated a heightened interest in our account. Additionally, the post drove traffic to our website and prompted enquiries about visiting the estate.

BRANDING | A WINE FOR EVERY OCCASION

The images displayed above exemplify the content strategy implemented to strengthen the Heidrun Estate brand, known for its contemporary, fun and engaging appeal. The central branding message, "A wine for every occasion," determined the theme of each wine release. The specific occasions chosen were influenced by the varietal and style of the wine. The content strategy comprised of lifestyle product imagery designed to reflect each occasion, reinforcing the brand's messaging objectives.

Golden Hour Sauvignon Blanc: Symbolic of warm summer nights spent outdoors watching the sunset.

After Dark Grenache: Symbolic of temptation and indulgence; memories made after dark.

The Table Top Shiraz: A crowd pleasing staple red, leave on the table top for everyone to enjoy.