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armit wines

One of the UK's leading Fine Wine Merchants

Armit Wines is one of the UK's leading Fine Wine Merchants based in London and connects the world’s finest wine producers to the UK’s most discerning customers. They have a global portfolio of some of the most iconic producers in the world. Distributing wine through multiples channels including web, restaurants, retailers, and private client sales. In this role I assisted the Head of Marketing with all marketing activities across digital marketing channels, liaising with key stakeholders across the business and producers globally to elevate Armit’s brand value in the market. 

Responsibilities

  • Execute email marketing activities including campaign design and copywriting

  • Social media copywriting

  • Social media templates

  • Assisting in the marketing and coordination of Armit events

  • Marketing asset creation (such as brochures & banners)

  • Managing website content

examples of work

SOCIAL MEDIA TEMPLATES | WINE OF THE MONTH

The main purpose for creating social media templates was to ensure we had consistent branding; a strong brand image is essential in today's market for a multitude of reasons. 

  1. Brand Recognition: The visually consistent elements such as the colours, fonts, and imagery help increase recognisability amidst a sea of content found on social media platforms.

  2. Professionalism: The social media templates convey professionalism and attention to detail. It also also allows our customers to instantly recognise the wine of the month amongst our other social posts. 

  3. Content Cohesion: The cohesiveness of Armit's content enhances profile aesthetic and encourages users to explore the content further.

  4. Brand Recall: Consistent branding increases the likelihood of brand recall. 

ARMIT EVENTS | THE ANNUAL PORTFOLIO TASTING

Each year Armit Wines hosts an Annual Portfolio Tasting, which is the biggest calendar event of the year for the company (and a lot of other wine companies). It is where the wine producers from across the globe fly into London to showcase their range of wines. It is essential that as a company, Armit fill the event with the best possible clientele for their clients. After a series of email marketing campaigns targeting private clients, hotels, restaurants, retailers, wholesalers and merchants we achieved our goal of 600 attendees. 

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PAID ADVERTISING | LEAD GENERATION

This is an example of a lead generation campaign created for the highly anticipated vintage release of Tenuta San Guido’s Sassicaia, their flagship wine globally renowned for its exclusivity. The primary objective of the campaign was to expand the customer base and facilitate the conversion of prospects into loyal customers. Our target audience encompassed 30-60 year olds with an interest in Italian wine in the UK. 

Our bespoke landing page was designed to captivate and compel potential leads. The result was an exceptional return on on ad spend (ROAS) reaching 600%. In order to understand our audience better we conducted A/B testing to ascertain the most effective approach. This involved comparing the performance of the campaign targeted towards individuals sharing similar interests with those directly engaged with competitors' offerings. The cost per result showed the ad set targeted towards the audience directly engaged with our competitors performed marginally better.

 

Overall, the campaign was successful in achieving its objectives by demonstrating a positive return on ad spend and delivering a tangible business impact.

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